Revamping
Shiva Strategies'
Website for
Increased
Conversions
We designed and developed a high-converting, mobile-friendly website for Shiva Strategies using HubSpot to help them showcase their expertise and attract more clients.
Project Overview
Shiva Strategies needed a new website that aligns with its brand vision and enhances the user experience.
The goal was to develop a visually compelling, conversion-driven website that showcases their expertise in Fractional CMO services and Event Strategy.
The site had to ensure a smooth user journey, with clear calls to action, all while being built on HubSpot CMS for easy management.
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Our Process
Website Audit & Strategy Refinement
We started by reviewing the provided content outline, identifying areas for optimization in user flow and content hierarchy.
We worked with the team to define the key pages and provided a website audit report with actionable recommendations.
Low Fidelity Wireframes
After gathering feedback, we created 2-3 homepage variations and designed wireframes for the key pages, focusing on layout, content hierarchy, and conversion goals.
We iterated based on feedback to ensure a solid foundation before moving into high-fidelity designs.
High Fidelity Wireframes
With the approved wireframes, we moved into high-fidelity designs, incorporating brand guidelines, typography, and color schemes.
We ensured the visuals were aligned with the desired user experience and focused on conversion optimization.
Website Development on HubSpot
Finally, we built the website on HubSpot CMS, ensuring full responsiveness, SEO optimization, and integration of forms and CTAs.
We tested for functionality, speed, and mobile responsiveness before the final review and launch.
The Challenge
Shiva Strategies needed to revamp its online presence with a user-friendly website that clearly communicated their services and expertise.
Key challenges included:
- Refining content structure for better presentation and user flow.
- Designing a high-converting, mobile-friendly site.
- Ensuring seamless integration with HubSpot CMS while keeping the site scalable for future updates.
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The Outcome
Optimized user journey, allowing potential clients to easily navigate and engage with their services.
Fully responsive design ensuring a great experience on both desktop and mobile.
Seamless HubSpot CMS integration, making it easy for the team to manage content and track performance.
