Building a Calm, Modern Storefront for a
3D Home Decor Brand
A thoughtful eCommerce site launch for a new 3D-printed home decor business, balancing modern design, scalability, and customer simplicity.
Project Overview
Our client wanted to launch a fresh online presence for a new 3D-printed home decor brand — a platform to showcase products, take orders, and eventually expand into custom offerings and direct-to-consumer sales.
The goal was to design a clean, modern website that reflects the brand's calming and minimalist tone. With an emphasis on flexibility, the site needed to be scalable as inventory grows and customer demand increases.
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Our Process
Discovery & Strategy
We defined the goals for launch: a smooth browsing experience, a modern storefront, and room for expansion. We also discussed future inventory and product evolution.
Wireframing & Prototyping
Built flexible templates for product viewing, purchase, and contact. The layout was crafted to emphasize simplicity, modernity, and modular growth.
Design & Development
Delivered a clean Webflow site, optimized for mobile and built with a flexible CMS for products. Focused on high contrast (black and white), earth tones, and a calming visual rhythm.
The Challenge
This was a brand new business with no existing digital presence. The client needed everything built from the ground up — branding, structure, and storefront — while keeping the design simple enough to appeal to a wide audience.
The store would initially feature a curated selection of 3D-printed home decor items, like vases and pots. The platform also needed to support future offerings, including personalized product inquiries and an expanding inventory.
We needed to deliver a solution that was easy to update, adaptable for new features, and visually aligned with a calming, earthy, and modern aesthetic.
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The Outcome
Modern Aesthetic – The final design uses white space and earth tones to create a calm, trend-aware experience.
Scalable CMS – Products can be easily added, removed, or categorized as the inventory evolves.
Customer-Friendly – Clear navigation and a responsive layout make the site accessible for both mobile and desktop users.
Built to Grow – The site supports future additions like contact forms for custom orders and optional subscription-based features.
