Redesigning
Amax Insurance's
Landing Page for
Higher
Conversions
We redesigned Amax Insurance's landing page to create a clear user flow, strategically place CTAs, and ensure responsive design.
Project Overview
Amax Insurance needed a redesign of their "Cheap Car Insurance in Texas" landing page to improve user experience and increase conversions.
The goal was to streamline information architecture, strategically place CTAs, and ensure brand consistency across both desktop and mobile, all while making it easier for visitors to convert into leads.
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Our Process
Content & Strategy Outline
We started by defining the page’s information architecture, organizing the sections logically, and creating a CTA strategy to capture leads effectively and guide users seamlessly through the conversion funnel.
Low-Fidelity Wireframes
Next, we developed low-fidelity wireframes for both desktop and mobile, focusing on structure and layout.
We ensured that the user flow was smooth, with clearly defined sections to present the content logically.
High-Fidelity Mockups
We incorporated the final Amax branding, ensuring consistent fonts, colors, and imagery throughout the page.
The design was tailored for desktop and mobile formats for a responsive and user-friendly experience.
Developer Handoff
We delivered annotated design files with clear spacing, font sizes, color codes, and other crucial specifications to ensure the development team could easily integrate the designs into the final build.
The Challenge
Amax Insurance needed a landing page that would:
- Simplify the user journey without overwhelming visitors.
- Ensure clear, prominent CTAs that stand out to visitors and drive action.
- Maintain brand consistency while optimizing for conversions on all devices.
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The Outcome
Streamlined for easier navigation, with a clear user journey leading visitors toward conversion.
Optimized CTAs placed strategically to drive form submissions and improve lead capture.
Brand-consistent across both desktop and mobile, offering a smooth, professional experience on all devices.
